Shopify is one of the most widely used e-commerce platforms in the world. Although you can sell without barcodes, adding an EAN/GTIN to each product opens the door to more sales channels and improves your ranking. Here's how.
Where do you add EAN codes in Shopify?
Shopify includes a specific barcode field for each product variant. You'll find it under Products → (your product) → Variants → Barcode (ISBN, UPC, GTIN…). There you enter your EAN-13 number. If the product has variants (sizes, colours), remember that each variant needs its own unique EAN.
Why add the EAN to your Shopify products?
- Google Shopping and the Google channel: the GTIN is practically mandatory for your products to appear in Shopping ads and Google's free listings. Without it, many campaigns are limited.
- Sales channels: when you connect Shopify with Amazon, Facebook/Instagram Shopping or marketplaces, the EAN lets you match your offer to the channel's catalogue.
- Inventory management: it makes it easy to use barcode scanners in the warehouse and point of sale (Shopify POS).
Do I need a different EAN per product?
Yes. Each product and each variant must have a unique code. Reusing the same EAN across different products causes matching errors on Google and on marketplaces.
How to get your EAN codes for Shopify
With EAN CODA you choose how many codes you need, pay securely and receive them by email in minutes. They're official codes from the GS1 database, with no annual fees, ready to paste into the barcode field of your Shopify variants.